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Life of Steve Jobs: 9 Lessons That We Can Learn From

The death of Steve Jobs rocked the world as he was considered one of the world’s most innovative men. Under his leadership, Apple has never been short of creating beautifully designed products that has wowed the world and also becoming of the world’s most valuable company (US $ 341 Billion as of 10 August 2011).

When I first heard the news that he passed away, in my mind I was asking my friends, “Are you kidding?” A quick search on the Internet yielded much talk about his demise and even apple website created a webpage for him.

Here are some life lessons that I have personally learnt from him:

1. Its not about how well you start in life

Steve Jobs was born out of wedlock and put up for adoption for birth. In fact, he mentioned in one of his talks that he was so poor that he had to sleep in the floor of friends’ rooms during his college days. In addition, he earned little money for food after returning Coke bottles. Furthermore, he had to walk seven miles every week across town to the Hare Krishna temple for the Sunday feast. If such a person like Steve Jobs could face adversity and still make it in society, what is our excuse?

2. Education level is not the most important.

For the man who ran the most valuable company in the world, interestingly, he actually did not finish his degree education. In fact, he dropped out of Reed College after only one semester. Steve mentioned that his short stint in college was an impactful one because “If I had never dropped in on that single calligraphy course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.”

A little known fact about Steve Jobs was the fact that he was listed as either primary inventor or co-inventor in 338 US patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, lanyards and packages.

3. It’s not what life throws at you but how you make out of it.

The experiences faced by Steve were also rather dramatic and could be a potential storyline of a soap opera. In 1985, two years after recruiting Apple’s new CEO, John Sculley, Jobs was literally kicked out of the company out of the company he founded. This was due to deterioration in Job’s working relationship with Scully and resulted in an internal power struggle that Jobs lost. However, Jobs claimed that being fired from Apple was the best thing that could have happened to him. He said, “The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.”

The time away from Apple also gave Jobs time to start a new company called NeXT, which was to develop high-end computers at expensive prices. The company did not do so well in sales but it influenced future software developments, particularly the MAC OS X.

In 1986, Jobs bought The Graphics Group from Lucasfilm’s computer graphics division for the price of $ 10 million. The company decided that it would give up selling its unprofitable Pixar Image Computer and concentrate its efforts into computer-animated films. This company was later renamed as Pixar.

Pixar’s partnership with Disney was a commercial success and it bought many great films such as Toy Story, A Bug’s Life, Toy Story 2, Monsters, Inc., Finding Nemo, The Incredibles, Cars, Ratatouille, Wall-E and Toy Story 3. Finding Nemo, The Incredibles, Ratatouille, WALL-E, Up and Toy Story 3 each received the Academy Award for Best Animated Feature.

None of this would have happened if he were not fired from Apple.

4. Live each day as if it was your last.

When he was much younger at the age of 17, he read a quote which affected him a lot, “If you live each day as if it was your last, someday you’ll most certainly be right.” Since then for the past 33 years, Jobs looked into his mirror every day of his life to ask, “If today were the last day of my life, would I want to do what I am about to do today?” If the answer has been “No” for too many days in a row, he knew that he needed to change something.

He also mentions in his address to Stanford students in 2005, “Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

Jobs also reminded them that “Your time is limited, so don’t waste it living someone else’s life” and “have the courage to follow your heart and intuition.”

We are constantly being surrounded by people telling us what to do with our lives and also we may also at times in our lives, want to live the lives of other people. Live a life that you really want and have courage to live it.

5. Connect the dots in life.

Jobs reminds us to connect the dots in life. Every thing that has happened in our lives happened for a reason. We have to “trust that the dots will somehow connect in your future.” Perhaps you have gone through many things in life and wondered why it had to happen? It could be repeating another semester in school, studying the wrong course, wasting 3 years in a company that didn’t improve your career or getting a lousy boss that treated you like dirt. All these ‘negative’ incidents in your life could actually be the turning point of your life from that point on!

It is my firm belief that every thing that happens to us right now is to prepare us for the future. In one of my blog articles, I mentioned about how at the age of 17, I started off as a volunteer of a youth organisation and did a lot of program planning and emceeing. I wouldn’t dare to say that every program I ran was incredibly successful but learnt a lot from the ones that failed or didn’t generate interest from participants. Later did I know that all these were necessary to prepare me for the role as a trainer and then much later to transit into being a public speaker.

Everything happens for a reason, the only thing we need to do in our lives is to make sense out of our experiences and try to connect the dots.

6. To be a trendsetter, you can’t rely on focus groups.

Steve Jobs was one of the few people that didn’t really believe in focus groups. This was contrary to most business philosophies that you had to ask people on what they wanted in their products.

“None. It’s not the consumers’ job to know what they want.” – Jobs responding to whether he did market research for the iPad.

However, most people in life don’t know what they want, especially if they have never seen it or even conceptualised a new product before. Steve relied a lot on his intuition about how people liked things and the way they operated them. This sense of intuition that he had was really ahead of his time as he could see into the future and helped created demand for products that were in his head.

For example, before the launch of iPad, most people were skeptical of Apple’s ability to compete in the market and its lack of experience in producing such devices. Even the internet was flooded with comments on the name of the iPad. However, when it was launched, it created a storm of people who wanted to own a piece of it. It was one of the best selling products Apple has ever created and is believed to dominate the market share for the next 5 years.

7. Always acknowledge the work of your staff in front of the rest.

In most of the Macworld keynotes of Steve Jobs, I recall watching many times where Jobs will usually ask everyone in the hall to give a huge round of applause for his staff who has worked so hard to make things happen. He even thank their families, loved ones, spouses, partners for being there to support his staff in their work.

In a lot of the team building activities that I run with my corporate clients, I ask members of the team to publicly acknowledge and give each other praise. This meaningful activity has helped team members to express what they always wanted to say but yet have no opportunity for it. This also created a moment where some people actually cried and hugged each other. It created a sense of belonging and appreciation for the work that they have done.

8. Show passion in what you are doing

Steve has always showed passion in what he does. In all his keynotes, he always talks about Apples products and “hopes that you will love it as much as we do”. You realise that they are not sharing just a product, but a labour of love that resulted in a product.

9. Set out to change the world

”I want to put a ding in the universe.” – Steve Jobs

“People sometimes have goals in life. Steve Jobs exceeded every goal he ever set for himself.” – Steve Wozniak, Apple co-founder, on Steve Jobs

“Here’s to the crazy ones, the misfits, the rebels, the trouble makers, the round pegs in square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them, because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

Apple’s 1997 ‘Think Different’ ad

I believed that Steve completely managed to fulfill his wish of changing the world. Many of us today are living so much differently with how much he influenced society with its gadgets.

My question to you is whether you have found your purpose in living and made up your mind to change the world. Well, if you think you are crazy enough to think you can, you might just be the one to do it.

Change the world, one step at a time.

Kenneth Kwan is an International Speaker and has traveled to six different countries speaking to thousands of clients on Mindset and Attitudes shift as well as Building Teams. You can get your free report of “7 Transformational Secrets to Creating a Dynamic and Cohesive Team in your workplace” from http://www.DeepImpactOnline.com/blog

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Coolest iPad Cases From Portenzo

Portenzo, makers of top quality, hand-made cases, launches its line for the Apple iPad with 7 different iPad cases.

All Portenzo iPad covers are made from fine materials which enables your gadget to not only look great but feel great as well.

Ostrich Limited Edition You will be surprised when you see the Embossed Leather Ostrich Case, according to Portenzo. On the outside, the case has stunning golden, chocolate or coffee colors. The inside layer features a precious, soft suede deer cow leather.

Notebook Edition Keep your iPad secure with this folio-type case. Simple design yet will hold your iPad safely. Feel like a student again with the Notebook Edition case.

Notebook Edition – Genuine Leather Same as above but made from authentic leather.

Reporter Style Similar style with Notebook Edition but it is a flip-top flap. The Reporter Style can also act as a stand.

Attache This case is the only sleeve-type kind from Portenzo’s line but with comparable features from the Notebook case.

The Wingtip A portfolio-type case, Wingtip is pretty similar in features with the Notebook Edition and just differs in the design.

The Retro Edition According to their website, the case’s color and material combination is very popular. Same features with the Notebook Edition but with a Bright Orange/Green Apple cover.

Why choose Portenzo?

- Has variety of styles and colors to choose from. - Comes with free shipping (for Continental US only). - Each case has an exclusive Portenzo “Hand Rubbed Black” frame made from Bamboo which offers better grip and protection for the iPad inside the case. - Limited Edition. Ostrich iPad Case has only 35 cases available. So, act fast. - Portenzo iPad cases ships internationally and weighs only ½ lb. You can also access all the buttons and ports with these cases.

You can buy Portenzo iPad cases on their official website.

Patrick Garde is the co-founder of iPadCasesBlog.com which writes about iPad cases daily with the intention of helping iPad users find the right iPad case for them.

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What to Do If Your iPhone Or iPad App is Rejected From the App Store

Article by Georg

If your app is rejected from the App Store, what you do next is critical. Learn the essential steps to take if Apple says no and how you can increase your chances of getting your application approved.

Many apps are rejected from the App Store for a variety of reasons. Apple reviews each and every submission before it is approved to appear in their mega-mall of apps. They want to carefully monitor the quality of the software for sale and ensure a good experience for the millions of people who own an iPhone, iPod Touch, or iPad.

Do not lose your momentum if your app is rejected from the App Store. Fix your application and submit it again soon. I will help you avoid rejection by sharing the reasons behind common problems.

Why was my iPhone app rejected? Apple has an important set of rules they enforce before listing an application from a developer. If your app was rejected, carefully read the Human Interface Guidelines (HIG) to make sure it is meeting all of the requirements or make changes.

While there can be many reasons why your request was turned down, there are three common problems to watch out for. Avoid these mistakes when you submit your app to decrease the chances you will be rejected:

1. App not working as expected

A reviewer at Apple will carefully test your iPhone application. If it contains any bugs or technical problems, it may be rejected.

What to do: Make sure to carefully test your app in both the simulator and on a real iPhone or iPad before you submit your app for approval.

2. Violating trademarks or copyrights

Another common cause for apps to be rejected from the App Store is that they use trademarks without permission or include copyrighted material that you do not own.

What to do: Before you submit iPhone apps, remove any photos, icons, videos, sounds, or trademarked words (especially that Apple owns) that you do not have permission to use.

3. Objectionable material

While it is subjective to say what is inappropriate, Apple will reject your app if it includes explicit or objectionable material.

What to do: Remove any language, photos, sounds, etc. that come too close to the line.

If your app is rejected from the App Store, take a deep breath and submit it again after you have followed the advice in this article. Best of luck!

About the Author

You made an iPhone app — now make a profit. Discover easy ways to drive sales of your iPhone applications with the Marketing Your App blog. Get our free guide with tips that can help your app stand out and make more money.Click Here!

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You made an iPhone app — now make a profit. Discover easy ways to drive sales of your iPhone applications with the Marketing Your App blog. Get our free guide with tips that can help your app stand out and make more money.Click Here!












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Making Money From Broken Old Phones With the iPhoneparts Store

Article by Tom Lasky

It seems that America has become a throwaway culture lately, with plenty of products running out of steam long before their proper time. While it used to be that investing in anything from a car to a blender meant counting on that object working for years and years, lately things seem to run out of steam a whole lot sooner. And in the world of electronics, even if things are still working more or less, the latest models inspire consumers to want to upgrade as soon as humanly possible.

Finding ways to finance these leaps to new models of smartphones and laptops–or simply figuring out a way to make money off of something that might not quite be working–requires a little bit of know-how. After all, the world wide web is a thriving universe of various different ways to regain what one has spent on objects that might be a bit out of date. With resources like the iPhoneparts Store, it’s possible to sell something in perfect condition or something that might require a bit of work, and to enjoy the benefits of being able to finance the latest upgrade or a fancy new purchase.

This way, there’s more happening than simply throwing something away when it is no longer useful. And in a recession, where people might not have the amount of disposable income to put towards shiny new toys every single time one hits the market, it’s particularly important to know about something like the iPhoneparts Store. Because with a single resource, it’s suddenly possible to make it happen in terms of upgrades, and figuring out ways to re-use devices that might not be that great anymore is also incredibly helpful.

Take someone who has an iPhone from a couple of generations ago, but who wants to upgrade to the latest model. The older smartphone in question might be in perfect condition, but finding the right place to sell it can sometimes be tough. EBay requires having an account, Craigslist is full of flakes who end up not showing up, and besides this, the web is a difficult place for someone to navigate who is interested in selling something but who doesn’t have the background needed to figure things out. With a resource that handles the buying and selling for a consumer, there’s less stress on actually setting up the transaction. And this might mean having the cash necessary to finance a new purchase sooner rather than later.

But what a resource like the iPhoneparts Store is even more useful for is the countless phones out there that might not be in perfect shape, but that still manage to work in some way or another. For people who might have dropped their phones a couple too many times, resulting in cracked screens or other problems, this is a great way to sell something for parts that might not be ready to get sold as-is. And because so many people need parts that are affordable, whether to repair other people’s smartphones or to fix up their own, this is a viable opportunity to still make a sizable chunk of money, which means being able to upgrade to new technology quicker, rather than having to wait around.

About the Author

iphonepartspro.com provides all of the parts to fix your broken iPhone. The selection at iphonepartspro.com is the best on the Internet.

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iphonepartspro.com provides all of the parts to fix your broken iPhone. The selection at iphonepartspro.com is the best on the Internet.












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Advices For How To Get Wholesale OneStation And Why I Buy Them From BuyOnMe Gadgets Store?

Article by angel wangping

In these days, we get more and more cool gadgets as gifts to our friend or relatives. Both the consuming behaviors and our everyday life are changed.












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15 Retail Lessons From the Worlds Highest Volume (Per Square Foot) Retailer

Years ago when we shopped for a computer, our choice was to go to OfficeMax, Best Buy, Circuit City, and stores of that ilk, or Gateway, Dell and Radio Shack. Then there was the Costco’s, Sam’s Club and then all the other independent technology stores. They all did pretty much the same thing. You learned from a sign of features or you had a salesperson read to you off the sign of features. They gathered your purchase together and checked you out at the register and then sent you over to the checkout and wished you luck. Before you left, they may have given you an 800 number you could call for technical support, if you were lucky. Then you got home and began loading up all the software and registering everything on line. Apple computer was hardly a thought. They were that strange company that made good-looking things that were supposedly expensive. They were also the ones that had the following of some real gung-ho enthusiasts that many thought were bordering on being some sort of cult. Remember those days. Real computer geeks didn’t give Apple a second thought. After all you couldn’t add boards, and plug in and build your own tower. What was wrong with this company?

Apple couldn’t get any respect or shelf space in many retail chains, and when they did, the displays were a shambles in the stores as a result of being neglected. The people that sold them gave them little respect and didn’t really understand what Apple was about or how to sell them. It was as if Apple had been marked with a large “A” painted across their products to brand them as less than acceptable. The attitude towards Apple reminded me of how adulterers were treated with a large “A” marked on them by the Puritans. Remember, The Scarlet Letter, with Demi Moore?

Meanwhile everyone that could stick some circuit boards into a tower were selling virtually the same product. They all tried to add their own little gimmicks or special graphics boards to set themselves apart. Then the usual Microsoft software of the day was downloaded into them and they worked (some more smoothly than others). All came with the “fatal error” message from time to time. There was nothing special about any of them other than they continued to get faster as chip technology improved. Along with the advances came tens of thousands of known software bugs which required constant patches and updates…and that was before you dealt with the security and virus issues.

There’s More Than Meets The Eye

Apple has never been satisfied with their product or their service. They are constantly trying to raise the bar in the way their products work and interact with their customers. I often wonder where the industry would actually be today if Apple hadn’t been pushing the envelope. Once they opened their own stores, they took the same approach with their retail stores. And once again, those skeptics who don’t get Apple, predicted the failure of their stores within about a year or two. One more interesting aspect of all this, is the timing and growth of Apples’s retail stores. It seems to have coincided with the general death of chains selling computers such as Gateway, CompUSA, Circuit City, and many others during this same time period. Meanwhile, Apple quietly continued to work to make the technology-buying experience something that has been among the best consumer retail experiences around in any market.

Those people who don’t get Apple are now saying the same things about their stores as they did their products i.e. “You’re paying for gimmicks and looks.” But there’s a lot more to the Apple retail experience than clean modern stores, bright lights and premiere retail locations with great glass staircases. If you don’t believe me, go build a store with a supersized glass walls, large heavy wood tables, and a great glass staircase and see if your sales become even a reasonable fraction of the $ 4,046 per square foot for the Apple Store (with online sales 
it’s-$ 5,914)

One Important Lesson

Here’s the big difference right here: “Apple understands that having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” If you are a retailer, you need to memorize that statement and if you don’t get Apple at all as an outsider, you must not understand that Apple lives and practices that philosophy and whoever you’re buying your computers and gadgets from probably doesn’t get it. That’s the dirty little secret!

Consumers don’t care about electronic gadgetry for very long. You can only get so far on that. Ask Sony! They care what the products can do for them. Consumers also care a great deal about the experience they have to go through in order to purchase those products they need and want. Whether it’s a computer, a phone, a car or a boat, a lot of it comes down to the buying experience! You can buy Teddy bears anywhere? Why did Build-A-Bear become such a sensation? It’s the experience and the emotions! People feel good about what they do and what they buy at Apple. Apple makes it fun, and they remove the pressure and they make products that do what their supposed to do. Too often, the larger more substantial purchases, seem to come along with a clumsy and lengthy sales transaction. Anyone buy a car, some furniture or a boat lately?

Should Apple Hard Core Fans Be Called Apple Cores?

Just what are we talking about when we mention Apple hardcore fans? According to a new BBC documentary, tests on Apple hardcore customer advocates has found brain activity virtually the same as in religious worshipers. Using an MRI (magnetic resonance imaging) test, neuroscientists found when hardcore Apple fans are shown images of the company’s products, the same portions of their brain lights up in the same way as a person of faith does when shown religious imagery. The BBC in London reported that they witnessed something more like an evangelical prayer meeting than a chance to buy a phone or a laptop.” The documentary illustrated that a number of people at a recent store opening in London England had come from the U.S. and other locations around the world to wait in line for the doors to open. When the store finally opened, these fans found virtually the same things they could find at the Apple location that was closest to their homes. This actually reminds me of those who follow rock groups like The Rolling Stones, U2 and others around the country and the world, to hear the same music over and over again that they could have seen and heard in their own cities.

A Different Retail Experience

Have you ever been to one of these stores where the definition of customer service is, “we’ll try to ring you up once your ready to buy and if you just want to look we’ll hover over you like a vulture until we finally get a chance to answer a question and then we’ll read off the sign or information stickers about the product for you as if that is our purpose. Once you really do want help, it may take you 10 minutes or more to get someone’s attention. And then once we take your order, we’ll probably need to call a manager to come over and help the salesperson with the point-of-sale system.

Apple is once again changing the way things are done, even at the retail store level. While they’ve been doing it for years, they are still “practicing what they preach” once again by offering, clean lines, a simple uncluttered environment, reliability, service, ease of use and listening to their customers so that they can run their retail business the same way they build their devices. They are also using technology and software to deliver the best customer experience possible. One innovation was deemphasizing the purchase itself, by eliminating the check-out line and the POS terminal. Their system was called “EasyPay” and it let salespeople wander the floor with wireless credit-card readers and ask, “Would you like to pay for that?” Even that system is already being improved and replaced. The Genius Bar, was another innovation. It is staffed by what Apple calls, “Creatives” who offer one-on-one training on everything from putting together your salute to Grandma, to how to be a deejay on your computer.

Apple’s retail experience is one major reason why Apple has become “the force” in the industry, and that experience explains Apple’s success at attracting new customers who in the past would never have considered the Apple brand. Apple’s philosophy with its stores, seems to be to let customer explore and have fun and be self-sufficient on their own until and unless they need help, and then they’re promptly available for you in a multitude of ways to help and support you before, during and after the purchase.

Do We Still Have Some Doubters Here?

Well since they are the only computer manufacturer running double digit sales increases, they dominate the phone industry with the iPhone, they dominate the music industry with iPod and iTunes, and they dominate the computer pad business with the iPad, I am sincerely hoping you skeptics are not going to try and tell me that their retail success is just a coincidence too.

It All Shows Up In Sales Per Square Foot

While it is hard to generalize about all retailers. Big box stores traditionally may generate $ 250 to $ 350 in sales per square foot per year, while a well run smaller store of approx. 2000 square feet may generate sales as high as $ 700 per square foot per year. Before Apples stores, Tiffany jewelers had the highest sales per square foot of any retailer in the country (currently $ 3070). Apple has now dwarfed the figure along with sales of all other retailers as well, including $ 1,776 for Coach – $ 880 for Best Buy. But this was all before they made the latest changes in their stores. I guess they weren’t satisfied… Is this company driven or what?

Now Apple will be shifting the focus of it’s in-store classes, it has offered for years, in order to simplify and offer more tips and tricks for the iPad and iPhone, especially since these are closer to the devices of the future. Yes seminars on movie editing and digital photography will still be offered. The big changes inside the store there will now be iPad sales stations, or as Apple calls them, “smart signs” -You will be able to tap a button for help, and the picture of an available sales rep shows up on the iPad with a promise that he or she will be right over to assist you. Apple has also been quietly testing “personal setup” for customers in all its stores. Purchasers of Apples computers, the iPhone, iPod, iPad or Apple TV – could have the sales staff add their e-mail settings, set up an iTunes account and download favorite apps for them with very little effort. Apple is setting aside a dedicated, marked area in each store for this service.

More Confirmation From Other Retailers

Nordstrom is taking a page from the Apple retail playbook and is rolling out a series of iPad touch based systems for their retail stores. While Nordstrom wrote the book on customer service and had a reputation for service, decades before Apple existed, they seem to want to stay at the cutting edge of customer service as well. As disclosed in an earlier article, other retailers are discovering more great ways to make use of this gorgeous piece of technology including Sears, K-Mart, J. C. Penney, Puma, Gap Inc., Amazon.com Inc., eBay Inc., Gilt Groupe, The Golf Warehouse, QVC, HSN Inc., Toys ‘R’ Us Inc., and Wine.com have jumped on board. Meanwhile, Apple has not been trying to emulate anyone else. Their attitude has simply been, “Why copy when you can create?”

Last but not least, while I haven’t mentioned the heroic retail customer service stories that Apple is famous for, it’s funny you don’t seem to hear the same stories about Microsoft, Gateway, Dell, HP, or Sony. Maybe some of these stories have become more legend in some cases than fact (although I can tell you some pretty impressive personal stories myself) there really is an important accuracy and soul about these stories. Apple has taken the experience of buying something expensive and complicated to a new very high standard in retailing. And in the end, that leads to surpassing customer expectations and that leads to sky rocketing sales.

At the very least one could certainly make a good argument that Apples retail stores have been a “core” reason in contributing to Apple’s success. Regardless Apple has succeeded because they give a lot of attention to a lot of details all aimed at more than satisfying the customer.

15 Retail Lessons To Be Learned From Apple

Have a passion for serving your customers, and put the customer at the center of what you do.

Start with the philosophy that you are there first to solve problems for customers, NOT to sell them lots of stuff.

Sell solutions or benefits. Sell what your products can do for your customer, rather than features

Sell great products and provide great service, and don’t worry about being the low price seller.

Work to simplify the purchase process.

Continually look for ways to improve your customer service.

Understand the goal is not customer satisfaction, but customer loyalty.

Many of Apples legends of customer advocates came as a result of a customer complaint or problem. How you take care of it is what generates great word of mouth!

Work to understand all of your customers’ needs-some of which they may not even realize they have,” (one training manual says) 


Keep any technology current that involves serving the customer better.

Stand behind your products and/or service

What can you do to make the buying experience fun and/or memorable?

Be disciplined in all areas. Apple’s raining manual indicates that in six months time, if employees are 6 minutes late, three times or more, they can be dismissed.

Work to control the customer experience to their benefit. (Apple has made painstaking efforts in this area.) For instance, in their training manual, Apple store technicians are even told specifically what to say to the customer using the right choice words when it comes to listening and understanding.

Give more thought to your guiding principals as a business rather than policies. Policies were made to be broken.

Note: Apple does not make use of sales quotas or commissions for their people.

“I give [Apple] two years before they’re turning out the lights on a very painful and expensive mistake.”

A 2001 prediction by David Goldstein, president of Channel Marketing, about Apple’s then newly launched retail stores

Rich Gordon (author of the new book, “A Line Out The Door” and blog host at Retailrichez.com) spent over 24 years at the front lines and the executive suites in a retail career that has spanned every area of the industry from a large mass merchandiser, midsize dealer organization for an innovative and up-and-coming computer manufacturer, to owning his own retail stores.

Along the way, Rich turned a motley group of computer dealers into true retailers and later took his own business to multiple stores, serving an upscale and celebrity clientele that spawned two other businesses: one serving Fortune 500 clients-and a wholesale operation that supplied other retailers. Through his educational website/blog and various writings, Rich (better known as Retail Rich) teaches specialty retailers how to take their stores to a new level of performance and profits while staying 100% true to the shop of their dreams. Whether you want to be more creative, more profitable or strengthen your business by separating yourself from the competition, Rich can help with humor as well as tough love. If you want to be taken seriously as a retailer today, follow him on line at http://retailrichez.com

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Someone Could Tell Me Where To Start Business Of Chinese Mobile Accessories And Why I Buy Them From BuyOnMe Site?

Article by angel wangping

In these days, we get more and more cool gadgets as gifts to our friend or relatives. Both the consuming behaviors and our everyday life are changed.












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Buy Quality Bandz Rubber Hair Tie And Why I Buy Them From BuyOnMe Gadgets Eshop?

Article by angel wangping

In these days, we get more and more cool gadgets as gifts to our friend or relatives. Both the consuming behaviors and our everyday life are changed.












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Purchase Cheap DIY Tools Or Gadgets And Why I Buy Them From BuyOnMe Shop?

Article by angel wangping

In these days, we get more and more cool gadgets as gifts to our friend or relatives. Both the consuming behaviors and our everyday life are changed.












Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.

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Someone Could Tell Me How To Buy Made In China Trick Or Shock Toys And Why I Buy Them From Buy On Me Direct?

Article by angel wangping

In these days, we get more and more cool gadgets as gifts to our friend or relatives. Both the consuming behaviors and our everyday life are changed.












Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.

Posted in Where Can I Get An Ipad 2Comments (0)

Apple Phone Tips

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