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Life of Steve Jobs: 9 Lessons That We Can Learn From

The death of Steve Jobs rocked the world as he was considered one of the world’s most innovative men. Under his leadership, Apple has never been short of creating beautifully designed products that has wowed the world and also becoming of the world’s most valuable company (US $ 341 Billion as of 10 August 2011).

When I first heard the news that he passed away, in my mind I was asking my friends, “Are you kidding?” A quick search on the Internet yielded much talk about his demise and even apple website created a webpage for him.

Here are some life lessons that I have personally learnt from him:

1. Its not about how well you start in life

Steve Jobs was born out of wedlock and put up for adoption for birth. In fact, he mentioned in one of his talks that he was so poor that he had to sleep in the floor of friends’ rooms during his college days. In addition, he earned little money for food after returning Coke bottles. Furthermore, he had to walk seven miles every week across town to the Hare Krishna temple for the Sunday feast. If such a person like Steve Jobs could face adversity and still make it in society, what is our excuse?

2. Education level is not the most important.

For the man who ran the most valuable company in the world, interestingly, he actually did not finish his degree education. In fact, he dropped out of Reed College after only one semester. Steve mentioned that his short stint in college was an impactful one because “If I had never dropped in on that single calligraphy course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.”

A little known fact about Steve Jobs was the fact that he was listed as either primary inventor or co-inventor in 338 US patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, lanyards and packages.

3. It’s not what life throws at you but how you make out of it.

The experiences faced by Steve were also rather dramatic and could be a potential storyline of a soap opera. In 1985, two years after recruiting Apple’s new CEO, John Sculley, Jobs was literally kicked out of the company out of the company he founded. This was due to deterioration in Job’s working relationship with Scully and resulted in an internal power struggle that Jobs lost. However, Jobs claimed that being fired from Apple was the best thing that could have happened to him. He said, “The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.”

The time away from Apple also gave Jobs time to start a new company called NeXT, which was to develop high-end computers at expensive prices. The company did not do so well in sales but it influenced future software developments, particularly the MAC OS X.

In 1986, Jobs bought The Graphics Group from Lucasfilm’s computer graphics division for the price of $ 10 million. The company decided that it would give up selling its unprofitable Pixar Image Computer and concentrate its efforts into computer-animated films. This company was later renamed as Pixar.

Pixar’s partnership with Disney was a commercial success and it bought many great films such as Toy Story, A Bug’s Life, Toy Story 2, Monsters, Inc., Finding Nemo, The Incredibles, Cars, Ratatouille, Wall-E and Toy Story 3. Finding Nemo, The Incredibles, Ratatouille, WALL-E, Up and Toy Story 3 each received the Academy Award for Best Animated Feature.

None of this would have happened if he were not fired from Apple.

4. Live each day as if it was your last.

When he was much younger at the age of 17, he read a quote which affected him a lot, “If you live each day as if it was your last, someday you’ll most certainly be right.” Since then for the past 33 years, Jobs looked into his mirror every day of his life to ask, “If today were the last day of my life, would I want to do what I am about to do today?” If the answer has been “No” for too many days in a row, he knew that he needed to change something.

He also mentions in his address to Stanford students in 2005, “Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

Jobs also reminded them that “Your time is limited, so don’t waste it living someone else’s life” and “have the courage to follow your heart and intuition.”

We are constantly being surrounded by people telling us what to do with our lives and also we may also at times in our lives, want to live the lives of other people. Live a life that you really want and have courage to live it.

5. Connect the dots in life.

Jobs reminds us to connect the dots in life. Every thing that has happened in our lives happened for a reason. We have to “trust that the dots will somehow connect in your future.” Perhaps you have gone through many things in life and wondered why it had to happen? It could be repeating another semester in school, studying the wrong course, wasting 3 years in a company that didn’t improve your career or getting a lousy boss that treated you like dirt. All these ‘negative’ incidents in your life could actually be the turning point of your life from that point on!

It is my firm belief that every thing that happens to us right now is to prepare us for the future. In one of my blog articles, I mentioned about how at the age of 17, I started off as a volunteer of a youth organisation and did a lot of program planning and emceeing. I wouldn’t dare to say that every program I ran was incredibly successful but learnt a lot from the ones that failed or didn’t generate interest from participants. Later did I know that all these were necessary to prepare me for the role as a trainer and then much later to transit into being a public speaker.

Everything happens for a reason, the only thing we need to do in our lives is to make sense out of our experiences and try to connect the dots.

6. To be a trendsetter, you can’t rely on focus groups.

Steve Jobs was one of the few people that didn’t really believe in focus groups. This was contrary to most business philosophies that you had to ask people on what they wanted in their products.

“None. It’s not the consumers’ job to know what they want.” – Jobs responding to whether he did market research for the iPad.

However, most people in life don’t know what they want, especially if they have never seen it or even conceptualised a new product before. Steve relied a lot on his intuition about how people liked things and the way they operated them. This sense of intuition that he had was really ahead of his time as he could see into the future and helped created demand for products that were in his head.

For example, before the launch of iPad, most people were skeptical of Apple’s ability to compete in the market and its lack of experience in producing such devices. Even the internet was flooded with comments on the name of the iPad. However, when it was launched, it created a storm of people who wanted to own a piece of it. It was one of the best selling products Apple has ever created and is believed to dominate the market share for the next 5 years.

7. Always acknowledge the work of your staff in front of the rest.

In most of the Macworld keynotes of Steve Jobs, I recall watching many times where Jobs will usually ask everyone in the hall to give a huge round of applause for his staff who has worked so hard to make things happen. He even thank their families, loved ones, spouses, partners for being there to support his staff in their work.

In a lot of the team building activities that I run with my corporate clients, I ask members of the team to publicly acknowledge and give each other praise. This meaningful activity has helped team members to express what they always wanted to say but yet have no opportunity for it. This also created a moment where some people actually cried and hugged each other. It created a sense of belonging and appreciation for the work that they have done.

8. Show passion in what you are doing

Steve has always showed passion in what he does. In all his keynotes, he always talks about Apples products and “hopes that you will love it as much as we do”. You realise that they are not sharing just a product, but a labour of love that resulted in a product.

9. Set out to change the world

”I want to put a ding in the universe.” – Steve Jobs

“People sometimes have goals in life. Steve Jobs exceeded every goal he ever set for himself.” – Steve Wozniak, Apple co-founder, on Steve Jobs

“Here’s to the crazy ones, the misfits, the rebels, the trouble makers, the round pegs in square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them, because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

Apple’s 1997 ‘Think Different’ ad

I believed that Steve completely managed to fulfill his wish of changing the world. Many of us today are living so much differently with how much he influenced society with its gadgets.

My question to you is whether you have found your purpose in living and made up your mind to change the world. Well, if you think you are crazy enough to think you can, you might just be the one to do it.

Change the world, one step at a time.

Kenneth Kwan is an International Speaker and has traveled to six different countries speaking to thousands of clients on Mindset and Attitudes shift as well as Building Teams. You can get your free report of “7 Transformational Secrets to Creating a Dynamic and Cohesive Team in your workplace” from http://www.DeepImpactOnline.com/blog

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Think Different and Improve the World: A Brief Biograhpy of Steve Jobs

Article by Lawrence Roth

The desktop computer has changed the world for the better. Today people are able to communicate, entertain and do business more easily and effectiverly than any previous generation. Steven Paul Jobs is recognized with being one of the great modern visionaries that has made that possible.

Steven Paul Jobs was born in San Francisco, California on February 24, 1955. A few weeks later he was adopted by Paul and Clara Jobs. Jobs attended Cupertino Middle School and Homestead High School. Jobs attended after-school lectures presented at the Hewlett-Packard Company. In his teens, Jobs would become friends with Steve Woznaick who Jobs credited with knowing more about electronics than him.After graduating from high school Jobs attended Reed College for one semester in Portland, Oregon. However, he still attended classes at Reed for nearly a year even after dropping out. Jobs later returned to California and began attending meetings at the Homebrew Computer Club in which Woznaick was a member.

He obtained a job at Atari, a manufacturer of video games, where he worked nights. Occassionally, Jobs requested the help of Woznaick on some of his work at Atari. Becoming interested in Eastern Religions Jobs requested time off work from Atari. Jobs along with a friend from Reed College backpacked around India. Returning to work at Atari Jobs offered to split a bonus with Wozniak if Wozniack could minimize the number of chips on a circuit board. Wozniak accomplished the task by reducing the number of chips by 50.

In 1976 Jobs and Wozniack established the Apple Computer Company. Computers at that time where big and bulky. Room sized computers where used by businesses to perform complex mathematical calculations. Steve Jobs believed that people would be intrigued by smaller computers for the home. Most doubted the young company would have any success. However, Steve Jobs was great at thinking differently. He was interested in changing the world. He also had a knack for understanding what fascinated people.

Wozniak was stunned when Jobs had called and informed him of their first sale. Fifty computers for a retail shop in Mountain View, California. The Apple Computer Company did not have much money, parts or assembled computers. And they only had thirty days to get the parts and assemble fifty computers for this retail shop. Wozniak had to wonder what Steve Jobs had gotten them into. It appeared to be an impossible task. However they did accomplish the task and delivered on time.

In December 1980 Apple Computer had a successful IPO which made Steve Jobs a young multi-millionaire. In 1983 Jobs convinced then Pepsi-Cola CEO John Sculley to become the CEO for Apple Computer presenting him the now famous challenge, “Do you want to spend the rest of your life selling sugared water, or do you want to change the world?” In 1984 the Apple Macintosh was introduced and the famous “1984″ Apple commerical aired during the Super Bowl. The Macintosh became the first commericially successful computer with a graphical user interface.

However, by 1985 with a slump in sales and numerous employee complaints of a temperamental Steve Jobs, CEO John Sculley relieved Steve Jobs of his duties at the Apple Computer Company. Jobs went on to found another company called NeXT Computer.

In 1986 Steve Jobs entered into the entertainment business by purchasing Pixar Studios. Pixar was a computer graphics division of Lucasfilm. Pixar worked with Disney to produce quality computer animation films like Toy Story, Toy Story 2, A Bug’s Life and Monsters, Inc. Pixar was later bought out by Disney which made Steve Jobs the largest shareholder on the Disney Board of Directors.

In 1996 Apple Computer Company bought NeXT Computer Company which brought Jobs back to Apple. In 1997 Jobs became the interim CEO. The revitalization of Apple Computer Company by Jobs brought the public a new generation of computer related products: the iPod, iTunes, iMac and iPhone. In 2000 Jobs became the permanent CEO of Apple Computer Company.

About the Author

Lawrence Roth is a professional Web Developer and part-owner of Rothline which has a website at http://www.rothline.com and an ebay store at http://stores.ebay.com/Rothline-Entertainment.

Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.

Lawrence Roth is a professional Web Developer and part-owner of Rothline which has a website at http://www.rothline.com and an ebay store at http://stores.ebay.com/Rothline-Entertainment.

Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.

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Steve Nison Forex Forex Robots – Are They Really A Good Way To Make Profits – No Here’S The Reason Why

A Forex auto pilot robot is totally different from manual trading. This can make a big change in your trading job. While using manual trading you have to sit for many hours in front of the computer to monitor the market condition and to find the best time of trade.

I.T experts united and created a forexrobot that: a.) grows small forex accounts into tens of thousands of dollars. b.) never lost the deposit since 1999. c.) works fully automated while you sleep.

Are you fed up with the get rich quick scene. How about something TRULY revolutionary? Something that has never been featured on the world wide web ever before?

UNDENIABLE PROOF OF FULLY AUTOMATED INCOME THAT EVERYONE CAN PUT HIS HANDS ON! See undeniable proof.. works fully automated while you sleep! >> Click here now >>

Forex Boomerang is the next generation of Forex Robots found in the market. But let’s lay it straight – most trading robots are promising you that they are the real next generation of robots. So who do we believe now? Read this review and find out for yourself the real difference of Forex Boomerang compared to any other Forex Robots claiming to be the next generation robots.

If you are looking for a forex robot that can help you in your trading works then you may try using the FAP Turbo. This is just one of those forex robots that came out in the market to help traders get their trading tasks faster and more accurate. Read and know more about the FAP Turbo software.

Many people who are new to the world of foreign exchange trading otherwise known as Forex often wonder what exactly people are talking about when they refer to Forex robots.

When you need to understand is that foreign currency trading involves taking into account a variety of different variables that can influence a particular trade.

The developers of forex robots are committed into providing for the needs of their clients. If you are planning to put some of your money into currency trading it is a must that you should know about the latest technologies that you can use to make money in currency trading.

The primary key towards successful Forex trading is to have a forex system that is suitable for you and you must be familiar to it. Having the trading system itself is not necessarily sufficient to avoid losses. Even the best could not guarantee a full profit in Forex trading.

Want to get started in the lucrative Forex trading market but don’t know where to begin? Learn how a Forex trading robot and paper trading can help in this beginners guide to automated forex trading.

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Top Arbitrage Betting Software Review-100 Percent Winners Software by Steve C

Like all computer programs, sports betting software creates a mathematical formula and cannot take into account additional factors, like rain or injuries that could affect the odds for any given event. The very best use for sports betting software to maximise your online bucks would be to handicap sports events. Handicapping software examines only the numbers and takes all the guesswork out of handicapping a sports team. Betting software returns results at lightning speed, much faster than a individual can work with a calculator. Many online bookmakers and betting exchanges either offer or recommend sports betting software. Many of these programs are worth the investment. However, you should not depend on a computer program alone but use it as part of your overall philosophy to earn bucks at online betting sites.

Betting software isn’t very helpful with a sports arbitrage markets.

Probably the most profitable events are usually found in global soccer markets. Bookmakers often accept the highest bets and betting exchanges tend to be more active in these markets. There are near to 400 different types of trades that can be produced in these markets. Each market may have a specific formula for figuring odds. Because things change rapidly on the planet of online arbitrage, you can’t successfully exploit possibilities to earn bucks without software. Just the best betting software can help you earn online bucks when trading in theses markets.

You will find online sports arbitrage software programs that you can now download for free. These are typically available by in the betting exchange and bookmaker sites. Some exchanges and bookmakers offer their very own software.

Often these software programs do not delivery reliable results and many continue to be within the testing, or “beta,” stage of development. Programs in development are often plagued with bugs and errors. Avoid beta software. The very best programs will collect and organize large sums of information and arrange it in usable spreadsheet format. The programs examine the data and alert the user whenever a sports arbitrage is found. The best sports arbitrage software could be set to download available bets from different bookmakers at the same time. Simultaneous downloads keeps your list accurate within a couple of seconds of online changes. You can maximize your online earnings to make big bucks when your software detects an arbitrage. The older services find arbitrages after which send a contact to the user. When the consumer reads and responds to the email, the arbitrage opportunity has disappeared and that he or she’s lost the chance to earn bucks about the differential.

You can earn bucks online by exploiting sports arbitrages by being organized, utilizing a good software program, and a reliable, fast Web connection. Don’t be prepared to make a fortune overnight, but if your wins are consistent and you consume a few simple rules when placing arbitrage bets, you can generate bucks online.

Now, let’s talk about Top Arbitrage Betting Software created by Steve C and just how it may assist you. I really hope this simple Top Arbitrage Betting Software Review will aid you to differentiate whether Top Arbitrage Betting Software is Scam or a Genuine.

Yet every single day you’ll read another sales page making claims about how exactly you may make a lot of money with no website, with no opt-in list, and with no product of the own. Consider all of the number crunching… needing to jump in one bookmaker to another comparing countless games looking for variations in chances. It does not have a genius to comprehend this would have been a tiring job! And that`s precisely why hardly anyone is aware of arbing to begin with. Do you consider all this effort and time is really worth it off when you are able find just a few possibilities to create a 2% profit? Well, we decided this wasn’t employment for men (or woman) to complete. No not really the task of numerous men. It`s time the equipment gets control. Based on our initial stakes, we have been in a position to easily bring in 4 digit profits per bet. But we all need to begin small, including us. Whenever we were starting out, we’d begin with small stakes, like $ 100, and that we just developed our bankroll after that! Since we never lose, our earnings compound and shortly we’ll maintain 7 digit bankroll-land because of the 100percentwinners software! This software won’t become outdated nor cease to operate just because a full team of developers continues to be hired to. It`s decision time.

If you’re still wondering, you might want to take a look at Top Arbitrage Betting Software Review to learn more about the product in addition to Steve C credibility. Find all the answers on my Top Arbitrage Betting Software Review site now!

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IMeye Review: Is IMeye by Steve Clayton and Tim Godfrey a Scam?

What is IMeye?
IMeye is a new keyword research tool created by Steve Clayton and Tim Godfrey. These two gentlemen are experts in the field of internet marketing and took 2 years to fully test before releasing the IMeye software.

If you are invovled in Internet marketing, then you already know that keyword research is vital for success. Oftentimes you will (or should) spend hours or even days laboring over which keywords or keyword phrases will be the most profitable for your website.

This is were IMeye can help.

Is IMeye a scam?
IMeye is a powerful piece of softwarethat many people might find overwhelming. It uses a unique method to gather tons of keywords to analyze. You need to have a “seed” keyword to work from initally and then you must select various criteria for they software to search through.

You will have the option to search the following: monthly search volume, competiting pages, adwords high bid estimate, “intitle” competitors and many more.

Once you’ve selected everything, then the software will do the rest for you within minutes and you will access to tons of profitable keywords to use.

The reason some may call IMeye a scam is because they are overwhelmed by the shear power and volume this software can potentially kick back. They may also be confused with which search criteria will yield the most profitable results.

Final Thoughts
This software is extremely powerful and for the price it needs to be. You will need to know the importance of keyword research and be familiar with the various critieria you should be looking for. This software is far from a scamand can change the way you do internet marketing forever.

This software can and will help you dominate your nichewith the most profitable keywords.

Learn more about IMeye software and change the way you do keyword research forever.

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Specific Sets of Stretches To Grow Taller As Recommended by Steve Harlin

Steve Harlin is a typical student like you who wanted to have additional height. He wanted to stop the bullying of a few taller classmates and wishes to leave a healthy and normal social life. But with a height of only 5 foot five inches that is quite difficult for him. Soon he discovered effective stretches to grow taller and was very happy he did so. Now, he wanted to share this sets of exercises and tips to aid others in their quest for a taller body figure.

Most of what Steve Harlin did in order to improve his height can be found in the famous E-book called Grow Taller 4 Idiots. It can be purchased for only $ 47 and it contains scientifically based advices which everyone can follow if they want to increase their height. It includes the amount of time needed for sleep in order to enhance the body’s time to produce additional skeletal and muscular cells that will increase your height.

It also provides sets of grow taller exercises which you can easily perform daily that will definitely boost your height enhancing hormones thus producing two to four inches of additional height.  Aside from this, it also contains sets of food that should be combined with grow taller exercises for the proper supply of nutrients while you are on this program.

Grow Taller 4 Idiots has brought magic into the life of Steve Harlin without asking expensive cosmetic surgeries or too many food supplements. Harlin simply trusted the scientifically based grow taller exercises which Grow Taller 4 Idiots highly recommended and coupled it with other nutrition guides. These sets of grow taller exercises helped his body lactate so as it increased his bone density and thickened his cartilage thus producing a taller, Steve Harlin.

Science has devised a way to help produce a taller you and the Grow Taller 4 Idiots have all of these contained in its pages. Others have gained these benefits and you can do the same. Explore the wonders grow taller exercises can do for you and gain self-confidence in two months time.

Are you looking for the best way for stretches to grow taller? Visit www.stretchingtaller.com today for more information!

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Basketball Star Steve Nash Announces Divorce On Day Of Son’s Birth.

Steve Nash is a new dad, but he’s about to become a single one.

The Canadian-raised NBA player, currently a point guard with the Phoenix Suns, announced the birth of his son, Matteo Joel, to Life & Style magazine on Friday — coupled with the revelation that he and wife Alejandra Amarilla have been living apart for several months and are getting a divorce.

“I am very thankful and excited that we have a new son, Matteo Nash,” Nash, 36, said in a statement to the magazine. “Alejandra and the baby are doing fine. But this is a bittersweet moment for my wife and I [sic]; after divorce five years, we are now in the process of dissolving our marriage.

“While we have lived separately for the past several months,” the statement continued, “we remain firmly committed to raising our children in the most positive, nurturing way possible. I want only good things for Ale going forward; right now, I’m focused on ensuring that our children understand how much they’re loved and adored by us as they continue to adjust to these changes.

“I would ask that their privacy, and ours as a family, be respected as we move forward. This will be my only statement on this.”

Matteo Nash is the couple’s third child. They also have six-year-old twin daughters, Bella and Lola.

Nash and Amarilla first met in 2001 and married in June 2005.

Born in South Africa and raised in Victoria, British Columbia, Steve Nash is a seven-time NBA All-Star and two-time league MVP. After beginning his NBA career with the Suns in 1996, he was traded to the Dallas Mavericks, where he played for six seasons before returning to Phoenix in 2004. Time magazine ranked him as one of the world’s 100 most influential people in 2006.

Jeffrey Cottrill is the staff writer of Divorce Mag and www.DivorceMagazine.com which offers information on Divorce Lawyer , Divorce, Divorce law

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A Look At Steve Jobs – What Happens To The Apple When It Loses Its Core? Part 2

In Apple’s current form, is it just lost without Jobs at the helm? Absolutely! Can a vehicle be constructed through which, over time, a seamless transfer of power could be executed? Can we empower the next super man or woman to protect and grow this company until it kills him or her too? Well, it works for the papacy and the Pope might be the only one out there with as many devotees.

There are those who believe that a Job-less Apple is not as threatening an idea as I believe it to be. They believe that while Steve Jobs is unarguably a significant part of the Apple story, the success of the company is attributable to the work of many – not just one man. Apple has existed with & without Jobs over the years and while it is certain that Jobs has brought a lot of value, the thought that Apple, a system of so many organs, arteries, and working processes, would face a terminal diagnosis with his excision, is presumptuous and impossible. IBM moved forward with the loss of Tom Watson. Microsoft moved forward, and continues to do so as the market leader, without Bill Gates as CEO.

The fact is that corporations have been dealing with leadership transitions forever. Apple Inc. is not the first company faced with the loss of a great leader and it certainly will not be the last. Bill Gates, arguably the winner of the Jobs/Gates battle, based purely on revenues, is now celebrated for his graceful exit from his role as Microsoft’s CEO. Steve Ballmer has been the CEO of record for Microsoft for over ten years and Microsoft has maintained its position as market leader so far. If a company so much larger than Apple can face the same problem and manage it relatively seamlessly, then Apple must be able to do to the same. Right?

Gates handpicked Ballmer and spent years readying him for the role before the transition became official in January of 2000. To put this in apple context, around the same time that Gates decided to begin preparing his heir, Steve Jobs was just claiming, or perhaps reclaiming, the Apple throne. Gates still maintained control of select corporate divisions including, most notably, the technological division. It was not until 2009 that Gates “really left” the company. 12 or 13 years were invested in to the preparation of the successor that would replace Bill Gates. The official transition culminated with the 2009 CES (Consumer Electronics Show) tradeshow where Steve Ballmer delivered Microsoft’s Annual Key Note Address. This was the first time ever that anyone besides Gates had lead this program.

Steve Jobs has done nothing to prepare a potential successor or several successors to eventually assume his position. Appointing Phil Schiller to lead the 2009 keynote address and appointing Tim Cook to act as interim CEO during Jobs’ sick-leave, were acts of desperate necessity and not representations of faith in the strength of his team. Schiller & Cook were understudies and it was clear to the world, to them, and, most importantly, to Jobs, that these temporary solutions had nothing to do with the future of Apple’s operations. It is potentially impossible for Jobs to prepare an heir, in the fashion that Gates did, at this point in his life considering the consistent health problems he has faced over the last 5 years.

Jon Kobrin is a lifelong New Yorker currently residing on the Upper East Side. He is a principal & CMO of Appsolute Media LLC. He’s obsessed with branding and has an unwavering belief that there is no excuse for poor design. To learn more about Jon Kobrin is on Facebook and Jon Kobrin is on Naymz.

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A Look at Steve Jobs – What Happens to the Apple When It Loses Its Core? Part 3

Regarding public perception of a company’s stake-holders, Microsoft certainly appears to be addressing the hard problems with the right corporate sensitivities. The succession maneuver that Microsoft implemented shows a meticulously planned agenda set to allow the company to continue to grow. It shows how a leading super ego can take back seat, once the time has come, to the needs of the company. However, we must also recognize that since the change in leadership, Microsoft has been on a steady decline. Is this learning curve? That seems like a fare diagnosis but until the numbers prove the hypothesis, it’s just worthless philosophy.

So what does Apple do? The goal shouldn’t be to find a replacement for Steve Jobs because that is impossible. The story of Jobs and the story of Apple are too intertwined for the end of one not to signify the end of the other.

The mission is to distance the brands from each other. While Jobs’ life may have been significantly responsible for leading the Apple brand to its current market position, it need not be responsible for taking it in to the future. For many consumers, the obsession over Apple products has no connection to Steve Jobs at all. Thus, as long as these customers are provided with the same level of innovation, design & utility that they associate with the Apple brand, allegiances will maintain and the sales will follow in kind.

Moreover, the prominent trend throughout Apple’s present winning product line is that of the open platform. Apple ads rarely use individuals or branded personalities to market their wares. The famous iPod uses the silhouettes of men & women focusing on no specific type of person and, thus, engaging us all. The iPhone broke the mold as a mobile device selling the platform that can host anyone of hundreds of thousands of applications that each user is empowered to choose or reject. All comparable products before relied on the packaging of a winning concoction of functions to win over the mass marketplace.

Apple Inc. should continue to enforce these ideas. Celebrate the users! Celebrate the consumers! Celebrate Apple not as a store that carries the brilliantly conceived products of a mastermind, but as a lifestyle that offers the nation the opportunity to brilliantly conceive the best products for themselves. The iPhone is just a toolbox waiting to be filled with utilities. The most amazing feature of the App Store is that it just manages the downloading transactions between the buyers and third party developers all over the world. This is awesome! Apple manages a system in which the same people that purchase the products also build the applications. Highlight the world as the true power source that makes Apple great! It’s incredible. It promises a phenomenal future with limitless growth & innovation potential. Best of all, it’s true. Steve Jobs has been the core of Apple Inc. and he has brought forth a remarkable revolution that shares the credit for Apple’s success with the world and not because the world con sumes the products but because, now, the world makes them. Thank you Steve. Thank you apple. Most importantly, thank you world. To The Future!!

Jon Kobrin is a lifelong New Yorker currently residing on the Upper East Side. He is a principal & CMO of Appsolute Media LLC. He’s obsessed with branding and has an unwavering belief that there is no excuse for poor design. To learn more about Jon Kobrin is on Facebook and Jon Kobrin is on Naymz.

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